Friday, March 14, 2008

Rhetorical Analysis of Commercial

The first rhetorical strategy i noticed in the commercial i chose was pathos. The commercials main purpose, other than to promote their company's cars, was to focus on making their audience laugh. The part where the man in the commercial ends up getting his privates frozen to his car and is unable to disconnect them is supposed to make the audience laugh. Another part during the commercial where humor is used is when the second guy comes into the commercial and is walking to his car he waves to the man who has his junk stuck to his car. The guy with his privates that are frozen to the car nonchalantly waves back to the second guy and acts as if there was nothing wrong.
The rhetorical strategy of cause and effect is also used in this commercial. The car company is trying to convince you that their cars which have hands-free cards which open and start your car without a key is better than owning a car that requires a regular key. The cause is that if your key slot on the driver side door freezes over and you do not have a hands-free card then the effect will be that you will not be able to get into your car.
Another rhetorical strategy used in the commercial is compare and contrast. If you have a car made by Renault then you will not ever have to worry about not being able to get into your car. The contrast is if you have a different car that is not Renault then if you do have a problem getting into your car you will not have a hands-free card to let you in.
The rhetorical strategy of an example is also in the commercial. The example is if you can not get into your car you do not have to worry about it if you have a Renault car with a hands-free card.

Wednesday, March 12, 2008

Television Commercial


A man who looks like his age is probably somewhere between late 30's to early 40's is the first thing I see when the commercial starts. He is white skinned with short brown hair and is wearing light gray mittens, a metal gray winter jacket, and a white turtleneck that is underneath his metal gray winter jacket. The outside temperature must be very cold because there is snow on the ground and i can hear the crunching sound his feet makes when he walks on the hard packed snow. Another clue that tells me it is cold is that you can see a white mist come out of the man's mouth when he takes a breath. The man walks to the driver side door of his car and pulls out his car key to unlock the door. He makes a grunting noise as he bends down over to unlock the car. He tries to insert the key into the key slot to unlock the door but the key slot is frozen shut. The man jiggles the key trying desperately to unlock the door but is still unable to. His first attempt to unlock the door is by blowing hot air on the key slot but still no luck. Before his second attempt he scans the area to make sure nobody is around and when he decides the coast is clear he unzips his pants and pees on the key slot in hopes that the warm pee will unfreeze the key slot so he will be able to unlock his door. After he is finished taking a piss he tries to back away from the door but comes to find out that his privates are frozen to the car door. As he is trying to pull disconnect himself from the door a man who is walking to his car waves to the man who is an unfortunate situation. The man walking to his car is on the opposite side of the car so he is not able to see what the troubled man is dealing with. The guy with the situation pretends like nothing is wrong and friendly waves back. The man who waves first gets in his car and drives away as the other man continues to try and disconnect himself from his vehicle. Now it has cut to a different screen where the text says "Hands-Free Card Opens and Starts Without a Key". It is a French commercial that is advertising Renault automobiles.

Sunday, March 9, 2008

Zaireeka Reflection


The Zaireeka simultaneous listening party was one of the more interesting experiences I have ever been apart of. At the beginning I had no clue what was going on because I had not known about the background information about the Flaming Lips that Professor Ware had posted on blackboard that we were supposed to read before we went to that class.
Something that I remember well from that experience was how ridiculously relaxing some of the songs were. I can not remember which tracks exactly were the ones that I thought were super smooth and relaxing but some of them just put me right to sleep. At one point when I was sleeping I remember Professor Ware asking me a question as he walked by. I think he asked if I was having a good nap but I am not sure.
So what was up with Kody's stereo? I remember him trying to fix something and he kept messing with stuff on in the back of the stereo. Sometimes it did not sound like his stereo was playing or maybe his tape just was not playing anything at that moment.
There was one of the songs where at one point during it it sounded like a swarm of pissed off bee's that were buzzing all around and I remember getting super annoyed at that time.
When the "experience" was finally over I can remember being really glad that it was time to go after listening to somewhat strange music for the past hour and a half, or however long it was that we listened to it, but I also recall thinking that it must have taken a lot of time and creativity to put something like that together.
That class will be something that I never will forget because it was so out of the ordinary and because I had not ever experienced anything similar to that before.